The WHE Agency is the first talent management and public relations agency dedicated to servicing family and lifestyle creators, and building authentic influencer relationships with leading brands.

Co-founder Tracy Willis established the WHE Agency with the goal of supporting today’s top digital creators and social influencers, connecting them with leading family and lifestyle brands and global audiences.

Tracy Willis comes from over 15 years of experience in public relations and talent representation. After receiving her MBA in management, Tracy joined Gushcloud Talent Agency as Vice President, overseeing all digital creator talent. Tracy’s dedication to her talent roster and to connecting them with the ideal brands has earned her a reputation as one of the industry's top managers. She went on to establish the WHE Agency, where she continues to represent and connect top digital creators with leading brands and global audiences. 

Currently, the WHE Agency’s roster of creators includes talent such as: former NFL star Lance Moore; actress and broadway singer Christy Carlson Romano; Tiffani Rose Beaston, co-creator of the Beauty & The Beastons Youtube channel; Jessica Skube, creator of the YouTube channel JesssFam; and Kyra Sivertson, creator of the OKbaby YouTube channel and @okbabyyt Instagram account. Review the full talent roster here.